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About us

The Fielmann Group

The Fielmann Group is a stock-listed family business based in Hamburg, Germany. As the most customer-centric provider of eyewear, contact lenses and hearing aids, we serve our 27 million active customers through an omnichannel platform comprised of digital sales channels as well as more than 900 retail stores across Europe.

“You are the customer“

At the Fielmann Group, we follow the guiding principle of our founder by treating everyone the way we would want to be treated ourselves. We strive to delight our customers by means of fair, friendly and competent service, irrespective of their individual budget. We interact with our colleagues as we would in our family – with respect and dignity. And we understand that a company can only thrive in an intact environment. This is why we hold true to our Environmental Pledge (1986) and give back to the communities we operate in.

Vision 2025

We apply our customer-centric philosophy to an international and digital context to shape the optical industry for the benefit of customers. By 2025, we are going to serve 35 million active customers, sell every fourth pair of glasses on the European continent and generate external sales of more than € 2.3 billion.

Purpose

We help everyone hear and see the beauty in the world.

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Overview

Customers
27m
Employees
22.640
Stores
936
Customer Satisfaction
>90%
Customer Retention
>90%
External Sales 2021
1.94 bn €
Customers
27m
Employees
22.640
Stores
936
Customer Satisfaction
>90%
Customer Retention
>90%
External Sales 2021
1.94 bn €
as of 30 September 2022
Guenther Fielmann
“Hardly any other accessory influences the effect that people have on their surroundings as much as a pair of glasses.“
Our History

The Fielmann Group has shaped the optical industry. Our company was born from the simple idea to put customers first  when Guenther Fielmann opened his first store Cuxhaven. Within a few decades, the Fielmann Group democratised eyewear fashion, pioneered products, guarantees and services and eventually grew into the market leader in Central Europe as well as one of the largest optical groups worldwide.

The first store
Guenther Fielmann opens his first optical store in Cuxhaven. He formulates the guiding principle “You are the customer” and applies it to all aspects of the business: Fielmann is the first optical retailer to openly display the products, provide free services, offer extensive warranties. All of this at significantly lower prices.
Sustainability
Corporate Social Responsibility
Download our sustainability report 2021

The Fielmann Group is a family business. We are convinced that our enterprise can only thrive in an intact society and environment. Therefore, we assume responsibility for our customers, our people, our stakeholders and the environment. We have been active in environmental protection, the preservation of historical monuments and the support of youth sports for decades. According to our Environmental Pledge (1986), we plant a tree for every employee every year. So far, this amounts to more than 1.7 million trees and bushes. Please refer to our CSR report for a comprehensive overview of our extensive, non-financial activities.