History

The Fielmann Group has shaped the optical industry. Our company was born from the simple idea to put customers first when Guenther Fielmann opened his first store in Cuxhaven, Germany. Within a few decades, the Fielmann Group democratized eyewear fashion, pioneered products, guarantees and services and eventually grew into the market leader in Central Europe as well as one of the leading vision care providers worldwide.

<p><strong>1972</strong></p> <p>Fielmann opens its first store in Cuxhaven, Germany. Becomes the first to offer free service and comprehensive warranty benefits.</p>

1972

Fielmann opens its first store in Cuxhaven, Germany. Becomes the first to offer free service and comprehensive warranty benefits.

© Fielmann / unrestricted image rights

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<p><strong>1981</strong></p> <p>Fielmann democratizes eyewear fashion, replacing the unattractive insurance-covered frames with 600 stylish frames at no charge.</p>

1981

Fielmann democratizes eyewear fashion, replacing the unattractive insurance-covered frames with 600 stylish frames at no charge.

© Fielmann / unrestricted image rights

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<p><strong>1991</strong></p> <p>Just one year after the fall of the Berlin Wall, Fielmann opens stores in East Germany. The response is overwhelming.</p>

1991

Just one year after the fall of the Berlin Wall, Fielmann opens stores in East Germany. The response is overwhelming.

© Fielmann / unrestricted image rights

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<p><strong>1994</strong></p> <p>Fielmann goes public. Priced at 44.50 Deutsche Mark, the „people‘s share“ becomes the most successful IPO of the year.</p>

1994

Fielmann goes public. Priced at 44.50 Deutsche Mark, the „people‘s share“ becomes the most successful IPO of the year.

© Fielmann / unrestricted image rights

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<p><strong>2002</strong></p> <p>Fielmann opens a large production and logistics center in Rathenow, manufacturing lenses „made in Germany“.</p>

2002

Fielmann opens a large production and logistics center in Rathenow, manufacturing lenses „made in Germany“.

© Fielmann / unrestricted image rights

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<p><strong>2006</strong></p> <p>Opening of the Fielmann Academy at Ploen Castle, the spectacular education and training center of the Fielmann Group.</p>

2006

Opening of the Fielmann Academy at Ploen Castle, the spectacular education and training center of the Fielmann Group.

© Fielmann / unrestricted image rights

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<p><strong>Guenther Fielmann</strong></p> <p>An entrepreneur with vision. His goal: affordable glasses for many, not expensive glasses for a few. Customers reward this with loyalty.</p>

Guenther Fielmann

An entrepreneur with vision. His goal: affordable glasses for many, not expensive glasses for a few. Customers reward this with loyalty.

© Fielmann / unrestricted image rights

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<p><strong>Guenther Fielmann</strong></p> <p>Eyewear pioneer and organic farmer. Guenther Fielmann bred Carinthian sheep and practiced sustainable agriculture.</p>

Guenther Fielmann

Eyewear pioneer and organic farmer. Guenther Fielmann bred Carinthian sheep and practiced sustainable agriculture.

© Fielmann / unrestricted image rights

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<p><strong>2016</strong></p> <p>Guenther Fielmann is named an honorary citizen of Schleswig-Holstein. The state thus honors his work as patron and philantropist.</p>

2016

Guenther Fielmann is named an honorary citizen of Schleswig-Holstein. The state thus honors his work as patron and philantropist.

© Fielmann / unrestricted image rights

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<p><strong>2019</strong></p> <p>A successful generational transition. Guenther Fielmann hands over leadership of the family business to his son Marc.</p>

2019

A successful generational transition. Guenther Fielmann hands over leadership of the family business to his son Marc.

© Fielmann / unrestricted image rights

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<p><strong>2024</strong></p> <p>Every year since 1986, Fielmann has planted one tree for each of its employees. Here together with Minister President Haseloff.</p>

2024

Every year since 1986, Fielmann has planted one tree for each of its employees. Here together with Minister President Haseloff.

© Fielmann / unrestricted image rights

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