Contact us here

If you have a specific press inquiry, please email us below. We are happy to help.

Q3 report

Q1 report

large_DSC01624.jpg

medium_DSC01624.jpg

small_DSC01624.jpg

thumbnail_DSC01624.jpg

DSC01624.jpg

large_Fielmann_BD 433 SUN FA_20429_Still.jpg

medium_Fielmann_BD 433 SUN FA_20429_Still.jpg

small_Fielmann_BD 433 SUN FA_20429_Still.jpg

thumbnail_Fielmann_BD 433 SUN FA_20429_Still.jpg

Fielmann_BD 433 SUN FA_20429_Still.jpg

large_002_Insta.jpg

medium_002_Insta.jpg

small_002_Insta.jpg

thumbnail_002_Insta.jpg

002_Insta.jpg

large_Fielmann_OPH 9952 CL_82322_Still.jpg

medium_Fielmann_OPH 9952 CL_82322_Still.jpg

small_Fielmann_OPH 9952 CL_82322_Still.jpg

thumbnail_Fielmann_OPH 9952 CL_82322_Still.jpg

Fielmann_OPH 9952 CL_82322_Still.jpg

Your contact

If you have any questions, please contact our recruiting service.

large_FAQ-HR.png

medium_FAQ-HR.png

small_FAQ-HR.png

thumbnail_FAQ-HR.png

FAQ-HR.png

large_fielmann_direct_entry_h.jpg

medium_fielmann_direct_entry_h.jpg

small_fielmann_direct_entry_h.jpg

thumbnail_fielmann_direct_entry_h.jpg

fielmann_direct_entry_h.jpg

Direct Entry at Fielmann

Are you an optician, a hearing aid professional or are interested in working at our headquarters? Find out more about your future prospects in the various business units as well as about Fielmann as an employer.

Discover your opportunities at Fielmann:

medium_fielmann_direct_entry_t.jpg

small_fielmann_direct_entry_t.jpg

thumbnail_fielmann_direct_entry_t.jpg

fielmann_direct_entry_t.jpg

Future: Fielmann

Direct Entry

Katrin Carstens

Ulrich Brockmann

The Fielmann Group, the most customer-centric provider of eyewear and hearing aids, announced today that it is investing more than € 65 million in a new high-tech facility consisting of an eyewear production as well as a highly automated fulfilment centre in Chomutov, Czech Republic. The construction is ongoing, operations are scheduled to start in 2024. In the medium-term, the Fielmann Group is creating 500 new jobs in Chomutov. Marc Fielmann, CEO of Fielmann Group: “Following our Vision 2025, our new facility in Chomutov is an important addition to the unique made-to-order manufacturing and fulfilment network that drives our omnichannel platform. This investment not only provides the basis for the Fielmann Group’s rapid expansion across Europe but is also part of a large-scale program that is re-defining the product availability, delivery times and prices our 27 million customers can expect. By growing our manufacturing footprint in Europe, we also reduce costs as well as CO2 emissions, bolster our strategic independence and improve our profitability.” In the medium-term, the Fielmann Group invests more than € 100 million in its manufacturing and logistics capabilities to sustain its strong growth across Europe. In Chomutov, Czech Republic, the German family business invests € 65m in a state-of-the-art manufacturing and logistics facility stretching across 37.000 square meters. The made-to-order manufacturing has an initial capacity of 2.5 million pairs of glasses per year and can be extended to nearly 5 million pairs of glasses in the long-term. The fully automated shuttle fulfilment centre is planned to handle a capacity of up to 8 million items. Georg Rau, VP Manufacturing &amp; Logistics of Fielmann Group: “Chomutov is part of a long-term investment program that upgrades and extends the manufacturing and logistics capabilities of the Fielmann Group. We are going to significantly improve our lead times, the dependability of our product delivery and the cost structure for our sales channels. Next to Chomutov, we are currently setting up new fulfilment centres across Europe to sustain the double-digit growth of our e-commerce business. Furthermore, we are evaluating new manufacturing locations in Western and Southern Europe where the number of our customers is growing rapidly. And we are dedicating an additional € 35 million investment to our largest manufacturing and fulfilment site in Rathenow to better serve our customers.” Chomutov is located in the north-western Ústecký kraj region of the Czech Republic and has about 50,000 inhabitants. The manufacturing and logistics facility of the Fielmann Group is located in the immediate vicinity of the D7 highway, which connects Chomutov with Prague in the south and with Chemnitz, Leipzig and Dresden in the north. “We are very pleased that one of the leading optical companies in the world has chosen to make our city a significant centre of the optics industry”, says Marek Hrabáč, mayor of Chomutov. “Fielmann is one of the most renowned brands in Europe and has been an institution in the optical industry for 50 years. We are proud to add yet another industry leader to the list of companies that have chosen Chomutov for its attractiveness in terms of the highly skilled local workforce, the reliable infrastructure and collaborative governance you can find here. We are absolutely convinced that Fielmann and Chomutov are a wonderful match for the future.” About the Fielmann Group: The Fielmann Group is a stock-listed family business based in Hamburg, Germany. As the most customercentric provider of eyewear, contact lenses and hearing aids, we serve our 27 million active customers through an omnichannel platform comprised of digital sales channels as well as more than 900 retail stores across 16 countries. Further information: Details on the economic development of the Fielmann Group will be provided on Thursday, 25th of August 2022 in our half-year report. Hamburg, 23rd of August 2022 Fielmann Aktiengesellschaft The Management Board

large_FielmannGroup-logo-blk.jpg

medium_FielmannGroup-logo-blk.jpg

small_FielmannGroup-logo-blk.jpg

thumbnail_FielmannGroup-logo-blk.jpg

FielmannGroup-logo-blk.jpg

Fielmann-Group Logo

Fielmann_eyewear_production_RathenowerOptik

large_Fielmann_Brillenfertigung_Rathenower Optik.jpg

medium_Fielmann_Brillenfertigung_Rathenower Optik.jpg

small_Fielmann_Brillenfertigung_Rathenower Optik.jpg

thumbnail_Fielmann_Brillenfertigung_Rathenower Optik.jpg

Fielmann_Brillenfertigung_Rathenower Optik.jpg

large_Fielmann_Chomutov.jpg

medium_Fielmann_Chomutov.jpg

small_Fielmann_Chomutov.jpg

thumbnail_Fielmann_Chomutov.jpg

Fielmann_Chomutov.jpg

Fielmann_Chomutov_EN

New high-tech facility part of € 100m investment program improving lead times, costs & CO2 footprint

Fielmann Group expands European manufacturing network with € 65m investment in Chomutov

The first six months of 2022 were strongly influenced by a protracted Covid-19 pandemic as well as the impact of the war in Ukraine. In this challenging environment, the Fielmann Group projects strong sales growth in line with its Vision 2025. Market environment HY1/2022 During the course of the first half of the year, the ongoing Covid-19 pandemic led to continued restrictions, record-high sick leave rates among employees and low footfall in most of our markets. This situation persisted well into Q2/2022, especially in Germany and Austria. While the pandemic continued to have an adverse impact on our sales levels, the Fielmann Group acknowledges the exemplary work of its people in the stores. To account for the lack of skilled personnel in optical and acoustic retail, we have increased and adjusted the salaries in several markets. Across all functions, this led to additional HY1/2022 personnel expenses of around € 22 million. Since February 2022, the consequences of the war in Ukraine impact our operations across Europe. The Fielmann Group acts as a responsible family business: We offered job guarantees to all our 269 Ukrainian employees. Dozens who fled abroad have received training and employment offers. For all refugees arriving from Ukraine, Fielmann and ZEISS realised a 3-month solidarity initiative: More than 80.000 Ukrainians received an individually assembled pair of glasses free of charge in Fielmann stores. ZEISS covered the lenses and Fielmann provided the frames, personnel and services. Although our business in Ukraine suffered sales declines of up to 90 % on a monthly basis, we continue to support our people who remained in the country by paying 100 % of salaries. As at 30 June 2022, 35 out of our 36 Ukrainian stores have re-opened, many of them returning to pre-crisis business levels. Business development HY1/2022 In 2019 we announced our Vision 2025 that builds on our customer centric company philosophy and targets +5 % average sales growth per year by means of digitising and internationalising our family business. We are proud to have delivered on this goal since 2019 – despite the effects the Covid-19 pandemic and the war in Ukraine had on our business. According to the latest forecast, HY1/2022 external sales will reach € 989 million during the first six months of this year (+8 % over the same period last year) while consolidated sales increased to about € 851 million (previous year: € 789.6 million). While this sales growth is in line with our Vision 2025 path, our cost structure in 2022 had been planned for more dynamic growth. Consequently, our profitability was disproportionately affected: For HY1/2022 we expect earnings to have reached about € 89 million (previous year: € 96 million), corresponding to a 10.4 % EBT margin. With respect to our main product categories, prescription eyewear and hearing aids delivered strong single digit growth while sunglasses and contact lenses benefited from the development of our omnichannel platform, growing well above 20 % compared to last year. As contact lenses and sunglasses however contribute lower margins, the changed product mix resulted in a gross profit impact of €13 million. Marc Fielmann, CEO of the Fielmann Group: “Thanks to our outstanding customer service and our superior omnichannel platform, we are delivering consistent growth in an unstable environment. We are particularly pleased with the progress of our e-commerce business: In the first six months of 2022 the Fielmann Group increased the number of parcels shipped across Europe to more than 640.000 which corresponds to +31 % growth over last year.” Outlook The Fielmann Group Management Board views the current market environment with concern. The protracted Covid-19 pandemic, the impact of the ongoing war in Ukraine, persistently high inflation levels and rising interest rates all negatively affect consumer confidence while driving cost inflation. In this environment, we expect a development for the full year that corresponds to the pessimistic scenario communicated in our Annual Report. We update our FY/2022 guidance to external sales of approximately € 2 billion (previous year: € 1.94 billion), consolidated sales of approximately € 1.8 billion (previous year: € 1.68 billion) and an EBT of € 190 million (previous year: € 209.7 million). The Fielmann Group Management Board is taking measures to maintain its strong sales trajectory while boosting the Group’s EBT margin to at least 16 %, as communicated in our Vision 2025. At our Annual General Meeting on 14 July 2022 we will report on our strategic initiatives that will drive profitability in short- and medium-term. In the long-term we remain optimistic: In times of uncertainty, people buy from companies that offer excellent service and guaranteed quality at the best prices – in the eyewear industry this is the Fielmann Group. Hamburg, 04 July 2022 Fielmann Aktiengesellschaft The Management Board

E-commerce growing by +31 % over last year

Fielmann Group expects external sales to grow +8 percent in HY1 2022

For the past financial year, the Fielmann Group confirms external record sales of € 1.94 billion in line with its Vision 2025 growth path. Q1/2022 was affected by the protracted Covid-19 pandemic as well as the outbreak of the war in Ukraine. In this difficult environment, the Group’s business model has proven to be resilient: Thanks to our loyal customers and to our people, we generated +8.9% external sales growth over Q1/2021 and +10.7% over the pre-crisis level. Financial year 2021 On 21 April 2022, our Supervisory Board approved the consolidated annual accounts for the past financial year: In 2021, the Fielmann Group generated external sales of € 1.94 billion (incl. VAT and inventory changes), a +18.9% increase over last year and about 10% over the pre-crisis level of 2019. Consolidated sales rose to € 1.68 billion (+17.4%). As such, despite the ongoing Covid-19 pandemic, our sales are in line with our Vision 2025 growth path.&nbsp;As part of our Vision 2025, we are making significant progress in the digital transformation of our family business: In 2021, we deployed our omnichannel platform in Poland and the Czech Republic and launched our proprietary e-commerce solution for prescription eyewear in Germany. Across Europe, we delivered more than 1 million parcels to our customers (&gt;30% to 2020) and our omnichannel services registered 22 million users (&gt;15% to 2020).&nbsp;The internationalisation of our Group gained pace: In 2021, the Fielmann Group strengthened its position in all major markets. We significantly extended our market shares in the Czech Republic, Italy, Poland and Spain. Our international markets continued to outperform, reaching net sales of € 455 million, a 53.2% increase over the previous year (€ 297 million). Our international markets' sales share increased from 21% in 2019 to 27% in 2021.&nbsp;As reported in February this year, FY2021 earnings were depressed by our growth strategy as well as one-off effects. Nonetheless, FY2021 EBT grew by +19.5% to € 210 million and the net income for the year reached € 145 million (+19.7%). The Supervisory Board and the Executive Board are going to recommend a dividend of € 1.50 per share (+25% to 2021) to the Annual General Meeting in July. Q1/2022 The first quarter of 2022 was marked by a protracted Covid-19 pandemic with record infection levels across Central Europe as well as the outbreak of the war in Ukraine. The Fielmann Group has been serving Ukrainian customers since 1999. With 269 employees we generated sales of about € 4 million in 2021. As a family business, the Fielmann Group extended employment guarantees to all Ukrainian staff and is providing additional assistance to dozens who have fled abroad. Our people who remain in Ukraine continue to receive their full salaries despite sales declining by 90% in March 2022. We will continue our assistance for our Ukrainian customers and people, currently amounting to more than € 100,000 per month. Despite the ongoing pandemic and the outbreak of the war, the Fielmann Group was able to increase its Q1/2022 sales compared to 2021 and also compared to the pre-crisis level: External sales incl. VAT and changes in inventories increased by 8.9% to € 484 million. Consolidated sales rose by 8.5% to around € 414 million. Pre-tax profits rose disproportionately by 18.8% to € 49.6 million and the net income increased by 18.7%, reaching € 34.2 million. Marc Fielmann, CEO of Fielmann Group, commented: “In a challenging environment, our Q1/2022 figures prove the resilience of our business model. In line with our Vision 2025 we have made significant progress in digitalising and internationalising our family business. In times of uncertainty, people prefer to buy from companies that offer excellent service and guaranteed quality at the best prices – in the eyewear industry this is the Fielmann Group.” As at 31 March 2022, the Fielmann Group has rolled out its omnichannel platform to six countries and operates 922 stores (previous year: 875), 318 of which also contain hearing aid studios (previous year: 288). Outlook The Fielmann Group will benefit disproportionately from a normali sation of the environment. We are going to invest about € 100 million in 2022 and expect strong growth for the full year. Our guidance of up to 10% sales growth and notable margin improvement is contingent on the assumption that neither restrictions resulting from the Covid-19 pandemic nor protracted consequences of the war are significantly affecting our business outside Ukraine. To help investors interpret the potential impact of these contingencies, we provide different scenarios with associated sales and profit expectations in our Annual Report. Further information and details will follow at the Annual Press Conference on 28 April 2022. Hamburg, 28 April 2022 Fielmann Aktiengesellschaft The Management Board

large_Fielmann_MT 003 FLEX FA_BD 423 CL_Still.jpg

medium_Fielmann_MT 003 FLEX FA_BD 423 CL_Still.jpg

small_Fielmann_MT 003 FLEX FA_BD 423 CL_Still.jpg

thumbnail_Fielmann_MT 003 FLEX FA_BD 423 CL_Still.jpg

Fielmann_MT 003 FLEX FA_BD 423 CL_Still.jpg

Fielmann_report_1_quarter_2022.pdf

Fielmann Report 31.03.2022

2021 record sales confirmed, Q1/2022 sales grow +9% compared to 2021, +11% to 2019

Fielmann Group delivers strong growth in challenging environment

Preliminary figures for the financial year 2021 document the successful recovery of the Fielmann Group despite the ongoing Covid-19 pandemic: Thanks to the loyalty of our customers and the dedication of our teams, we not only generated the highest sales in company history but also exceeded our pre-crisis sales by double-digits. Our profitability in 2021 was affected by significant investments and one-off effects in the second half of the year.Preliminary financials for FY2021 In 2021 the Fielmann Group generated external sales of € 1.94 billion (incl. VAT and inventory changes), a 19% increase over last year and 10% over the pre-crisis level of 2019. Consolidated sales rose to € 1.68 billion (+17%, previous year: € 1.43 billion). All major markets grew by double digits over last year and, with the exception of Austria, they all exceeded the pre-crisis levels of 2019 as well. As the Fielmann Group continues to internationalise its business, our international markets continued to outperform, reaching net sales of € 455 million, a 53% increase over the previous year (€ 297 million) and 41% over the pre-crisis level of 2019 (€ 323 million). Among our product categories, our hearing aid business developed particularly favourable, reaching net sales of € 93 million (previous year: € 80,7 million). Of the 913 stores (previous year: 870) that the Fielmann Group operated at year-end, 312 contained hearing studios (previous year: 280). Of the 22,028 people that contribute to our family business (previous year: 21,853), 1,128 work in our hearing aid business (previous year: 982). FY2021 earnings before tax are expected to stand at approximately € 210 million (+20%, previous year: € 175.5 million) and the net income for the year will reach about € 145 million (+20%, previous year: € 120.8 million). The earnings are impacted by significant investments: Most of our new store openings occurred in Q3 and Q4/2021 (30 of 45 in total). Additionally, the adjusted delimitation of research, development and operating expenses of our software development lead to one-time write-offs and other costs of about € 15 million in Q4/2021. Dividend to be increased by 25% Fielmann is maintaining its long-standing, shareholder-friendly dividend policy. Considering the company's positive development as well as the available liquidity, the Management Board and the Supervisory Board are going to recommend a dividend for the 2021 financial year of € 1.50 per share (+25%, previous year: € 1.20) to the Annual General Meeting on 14 July 2022. Based on our year-end share price, the dividend yield amounts to 2.5%. The total dividend pay-out equates to € 126.0 million (previous year: € 100.8 million). Outlook: Double-digit sales growth in 2022 As part of our planning, we have earmarked significant investments to further internationalise and digitise our Group in line with our Vision 2025. While the ongoing Covid-19 pandemic continues to affect our business in most markets, we expect a normalisation during the course of HY1/2022 leading to double-digit sales growth. The Fielmann Group is going to enter at least one new market this year. Hamburg, 24 February 2022 Fielmann Aktiengesellschaft&nbsp; The Management Board

large_Fielmann_2190 FLEX CL_BC 011 FLEX CL_AB 009 CL_Still_.jpg

medium_Fielmann_2190 FLEX CL_BC 011 FLEX CL_AB 009 CL_Still_.jpg

small_Fielmann_2190 FLEX CL_BC 011 FLEX CL_AB 009 CL_Still_.jpg

thumbnail_Fielmann_2190 FLEX CL_BC 011 FLEX CL_AB 009 CL_Still_.jpg

Fielmann_2190 FLEX CL_BC 011 FLEX CL_AB 009 CL_Still_.jpg

External sales grow +10% over pre-crisis level (2019), dividend to be increased to € 1.50

Fielmann Group reaches external sales of more than € 1.9 billion in 2021

The Fielmann Group experienced a continued recovery in the first nine months of 2021. According to the Q3 interim statement published today, consolidated sales during the first nine months increased by nearly 22% over 2020 and by 8% over 2019.While footfall levels in many European cities and shopping centres have not yet fully returned to pre-crisis levels, the Fielmann Group grew significantly thanks to the loyalty of its 27 million customers as well as strong growth in its international markets: Our international sales (net) reached € 338 million in the first nine months of 2021, a 39% increase over the same period in 2019. The sales share of our international markets went up from 21% in 2019 to 27% in 2021.Q1-Q3/2021In the first three quarters of 2021, external sales rose by almost 22% to € 1.45 billion (previous year: € 1.19 billion) and consolidated sales by 21% to € 1.25 billion (previous year: € 1.03 billion). This development was driven by double-digit growth in all major markets.Pre-tax profit increased by 52% to € 181.3 million (previous year: € 118.9 million), while net income for the period rose to € 121.9 million (previous year: € 81.9 million). Earnings per share (EPS) increased by 47% to € 1.38 (previous year: € 0.94). Q3/2021The third quarter accounted for external sales of € 531.6 million (+10%, previous year: € 481.6 million) and consolidated sales of € 460.8 million (+10%, previous year: € 421.0 million). While Germany generated Q3 sales levels not only above 2020, but also well above 2019, Switzerland and Austria reached pre-crisis levels but did not grow over 2020. Our other international markets grew by about 20% on a comparable basis in the quarter while Spain contributed further growth.Quarterly pre-tax profit (EBT) reached € 85.4 million, a 5% increase over the same period last year. After taxes, our net income stood at € 57.4 million, which was 2% more than in the third quarter of 2020.Vision 2025 stimulates growth and creates jobs"Our positive development is the result of our continued investments into the digitisation and internationalisation of our Group as part of our Vision 2025," says Marc Fielmann, CEO of the Fielmann Group." „In 2021, the Fielmann Group entered another new market, added digital sales channels in various countries and will have opened 46 additional stores by year-end. Our large-scale investments into our omnichannel business model, our international expansion and growing product categories such as the hearing aids create a strong basis for organic growth in the coming years.“As at 30 September 2021, the Fielmann Group operates digital sales channels in nearly all its markets as well as 897 stores (end of 2020: 870), of which 308 also provide hearing aid services (end of 2020: 280). In the first nine months of 2021, Fielmann has created 392 additional jobs and currently employs a total of 22,245 staff, including 4,522 trainees.All investments were financed entirely from existing cash-flows and liquidity.Outlook: Targets for the full year confirmedBased on the visible recovery in the first three quarters of 2021 the Management Board of the Fielmann Group confirms its guidance: We continue to expect external sales of more than € 1.9 billion (previous year: € 1.6 billion), net sales of around € 1.7 billion (previous year: € 1.4 billion) and a pre-tax profit of more than € 200 million (previous year: € 175.5 million) for the full year.The profit forecast includes increased up-front costs resulting from an accelerated organic growth strategy, higher transport costs and one-off write-offs for software applications that were changed in scope. This prognosis is contingent on the assumption that no major, coronavirus-related restrictions will impact our business during the remainder of the year.For 2022, we anticipate double-digit growth rates for both external and net sales. We will continue to expand our omnichannel business model as well as our international distribution network to at least one new country.Hamburg, 11 November 2021Fielmann Aktiengesellschaft The Management Board

large_Moenckeberstrasse -101.jpg

medium_Moenckeberstrasse -101.jpg

small_Moenckeberstrasse -101.jpg

thumbnail_Moenckeberstrasse -101.jpg

Moenckeberstrasse -101.jpg

fielmann_report_sept21_JFnpHvmD.pdf

Fielmann Report 30.09.2021

Fielmann Group records double digit sales growth in Q3

The Fielmann Group has accelerated its recovery in the first half of 2021. Increasing vaccination rates and decreasing coronavirus incidences coupled with a continued rollout of our omnichannel platform have contributed to a positive development across all major markets. Compared to the second quarter of last year, sales revenues grew by double digits while profits even reached triple-digit growth over the same period.Q2 2021 In the second quarter of 2021, the Fielmann Group’s external sales increased by 56% to €474.9 million (previous year: €305.3 million) and consolidated sales rose by 60% to €407.7 million (previous year: €255.6 million). From April to June, the pre-tax profit grew by 173% to €54.2 million (previous year: €19.9 million) and the net income increased by 163% to €36.0 million (previous year: €13.7 million).HY1 2021 In the first half of this financial year, external sales incl. VAT and changes in inventories rose by 29% to €919.8 million (previous year: €712.7 million), while consolidated sales increased by the same rate to €789.6 million (previous year: €610.8 million). The pre-tax profit grew by 156% to €96.0 million in the first half of the year (previous year: €37.5 million) and the net income grew by 150% over last year, reaching €64.5 million (previous year: €25.8 million).As at 30 June 2021, the Fielmann Group operated an omnichannel business model with digital sales channels across all major markets as well as 885 stores (previous year: 779), 298 of which also contained hearing aid studios (previous year: 212). 21,427 employees (previous year: 19,872) contributed to our success. By launching its omnichannel sales platform with an online shop and our first retail store in Prague, Fielmann entered the 16th European market.Outlook In pursuit of its Vision 2025 the Fielmann Group continues to invest more than €100 million per year in the extension of its omnichannel platform, its retail store network, and its international expansion. For the full year 2021, we plan to deploy digital sales channels in additional countries and to open a total of 45 new optical retail stores across Europe.Based on the considerable recovery during the first half of the year 2021, we expect external sales of more than €1.9 billion (previous year: €1.6 billion), group sales of €1.7 billion (previous year: €1.4 billion) and a pre-tax profit of more than €200 million (previous year: €175.5 million) for the year as a whole.This prognosis applies on the proviso that no further restrictions due to the coronavirus pandemic occur during the year. Hamburg, 26 August 2021Fielmann Aktiengesellschaft The Management Board

large_fielmann_inter2192.jpg

medium_fielmann_inter2192.jpg

small_fielmann_inter2192.jpg

thumbnail_fielmann_inter2192.jpg

fielmann_inter2192.jpg

fielmann_report_20210630.pdf

Fielmann Report 30.06.2021

Double digit sales (+56%) and triple digit profit growth (+173%) in Q2, outlook confirmed

HY1 2021 interim report

When Günther Fielmann opened his first store in Cuxhaven on 21 September 1972, he was driven by one simple idea: the customer should be put first, not maximum profit. In a time when traditional opticians wore white coats, glasses were stored in drawers and customers had their options pre-selected for them, this truly was a revolutionary idea. Prices were steep across the board. Those who did not have enough money for these glasses were limited to just eight pairs of unsightly standard-issue glasses under statutory health insurance schemes – which subjected wearers to social stigma.&nbsp;&nbsp; The 1970s – the early days&nbsp; Upon opening his first store in 1972, Günther Fielmann transformed the glasses market by introducing low prices and extensive services. During this time, the company’s defining philosophy – which still guides the business to this day – was formulated under the guiding principle of “You are the customer”. The guarantees introduced in the 70s still apply today: three years’ quality and manufacturing guarantee, the Best Price Guarantee as proof of value for money, and our satisfaction guarantee – and every complaint is accepted.&nbsp;&nbsp;The 1980s – historical achievements&nbsp; Fielmann’s real breakthrough finally came in 1981 with the “fashionable eyewear at no cost” initiative. Overnight, Fielmann began to offer those with statutory insurance much more than the eight pairs of standard-issue glasses. At no extra cost, customers could choose from a range of 90 high-quality metal and plastic-framed glasses in 640 different varieties. As Günther Fielmann said: “Before Fielmann, everyone who couldn’t afford a pair of expensive premium spectacles had to wear proof of their low income on the end of their nose. Fielmann abolished this injustice!” This democratisation of fashionable eyewear is the historical achievement of our company’s founder, Günther Fielmann, earning him the nickname “the Robin Hood of those with poor vision” (FAZ) and laying the foundations for his success as the “Glasses King” (Die ZEIT).&nbsp;&nbsp;&nbsp;The 1990s – expansion&nbsp; When the Berlin Wall fell in 1989, Fielmann began to expand into Germany’s new federal states. In so doing, the company went from being “one of Germany’s large optician’s chains” to the largest optician’s chain in the now-reunified Federal Republic of Germany – and the industry’s largest employer. In 1994, the company was floated on the stock market, enabling it to expand abroad. By the end of the decade, Fielmann had successfully launched in Austria, Poland and Switzerland.&nbsp;&nbsp;The 2000s – manufacturer and training provider&nbsp; At the start of the 2000s, Fielmann established a production and logistics centre in Rathenow an der Havel in Brandenburg, the birthplace of German eyewear. By eliminating the middle man, Fielmann is able to offer significantly lower prices than its competitors. At one of the industry’s largest high-tech production sites anywhere in the world, today almost 1,000 employees manufacture millions of lenses and glasses – of course, with the “Made in Germany” label.&nbsp;&nbsp;Since 2004, statutory insurance providers have terminated almost all services relating to glasses. However, in partnership with the insurance company HanseMerkur-Versicherung, Fielmann offers the Zero-cost insurance (Nulltarifversicherung). For just € 10 a year, customers receive a complete pair of glasses, with prescription lenses, that are protected against breakage, damage, and changes in prescription. More than nine million insurance customers have signed up already.&nbsp;&nbsp;2006 saw the inauguration of the Fielmann Academy at Plön Castle, the former summer residence of the Danish king, which is now the industry’s largest training and research centre. In Germany, Fielmann trains more than 40% of all optical apprentices while operating only 5% of the industry’s optical stores. The family business is the largest training provider in the industry.&nbsp;&nbsp;The 2010s – succession&nbsp; In 2012, Marc Fielmann’s appointment marked the entry of the next generation into the family business. Working alongside his father, he accelerated the company’s international expansion and initiated the digital transformation of the company’s business model. After eight years of working side by side, Günther Fielmann handed the reins to his son at the end of 2019. With the acquisition of Optika Clarus in Slovenia and Optica Universitaria in Spain, Fielmann grew to become the Fielmann Group.&nbsp;&nbsp;The 2020s – present day&nbsp; In 50 years, we have grown from one store in Northern Germany to a multi-brand, omnichannel Group serving 27 million customers through more than 900 retail stores and various online channels across 16 European countries. Just as it was back then, Fielmann’s secret to success remains the consistent customer centricity that our 22,000 employees embrace every single day. With record levels of customer satisfaction and customer repurchase figures of more than 90%, the market leader is continuing to strengthen its position.&nbsp;&nbsp;Anniversary week&nbsp; Now, it is time to say thank you. Customers who visit a Fielmann store or fielmann.de/50-jahre next week (19–24 September) will be in for a pleasant surprise: Fielmann will be giving away every 50th set of frames the entire week. Anyone who purchases a set of frames in-store will also receive 50% off a second pair, with the cheapest of the pairs being discounted. We will also be celebrating with a large competition – with 300,000 top-quality prizes up for grabs.&nbsp;&nbsp;The limited-edition Anniversary Collection&nbsp; The Fielmann name is synonymous with fashionable eyewear at fair prices. The company not only offers big-name brands and international couturiers, but also employs top in-house designers who set the benchmark for eyewear fashion. To mark the company’s 50th anniversary, Fielmann has designed the exclusive Anniversary Collection, which reinterprets the designs of the 1970s with modern styles in gradient and statement colours. These 18 pairs of glasses are a homage to the days when the company was founded. This is also reflected in the product names – Oliver, Frank, Claudia and Peter – which were the most popular names in Germany at the time. Inspiration for the designs has come from the company’s archive materials. And, just like in the 70s, the materials come entirely from Italy and the frames are handmade, with the anniversary logo now an added feature.&nbsp;&nbsp;Hamburg, 15 September 2022&nbsp;Fielmann Aktiengesellschaft&nbsp; The Management Board&nbsp;

Welcome to

Fielmann

News

Upcoming dates and events